Ab Buster Brittany Baumgarten

  

 

 

 

    The advertisement that I decided to work with was a photograph of a girl who is battling the horrible disease of anorexia nervosa. The photograph was on a website that talked about the television show America’s Next Top Model. This girl wanted to be on America’s Next Top Model and this is what happened when she tried to fit their image of what girls should look like to be apart of their show. The message I believe the photograph is giving is that this girl is a model who has an eating disorder and needs help. She is extremely skinny and it is obvious to someone who view’s the photograph that she is terribly sick with the disease of anorexia. I feel that the target audience that this photograph is geared at is models and females especially ages 15 to 30 years old. Models and young females have the desire to be extremely skinny and to fit the “perfect” body image that today’s media advertises. Most advertisers often emphasize the importance of physical appearance as a way to sell their products and have people watch their television shows such as America’s Next Top Model. The media puts pressure on females to have the perfect body and focus on their body image. 

 

     I chose to change this photograph into an advertisement to help prevent eating disorders. I wanted show girls how terrifying eating disorders are and how they effect your life and body. Most advertisements influence girls to become self-conscious about their bodies and obsess over their physical appearance. I wanted to show what the media and society does to females by influencing them to have a perfect body. It causes many girls to form eating disorders.  Instead of having an advisement of a girl who is skinny and flawless, I wanted to show the effects these advisements really have and how eating disorders can ruin your life. On the top of the advisement it says “Weight isn’t the only thing your going to lose”, because its true when you develop a eating disorder you lose everything, family, friends, joy, motivation, personality, health and sometimes even your life. I put a statistic on the bottom to show how high the death rate is from anorexia in females. I targeted this ad towards females ages 15-24 to show them what an eating disorder can do to your life.